Buy and sell with verified UK dealers.
Sell your watch into a panel of verified UK dealers and take the best sealed offer, or browse their in-stock watches and buy direct from the dealer.
One platform, both sides
Built to take the friction out of buying and selling luxury watches
Sellers put one watch in front of a panel of verified UK dealers and take the best sealed offer. Buyers browse those dealers' in-stock watches and buy direct from them.
Five steps. Zero hassle.
From submission to sale - transparent, sealed-bid and seller-led.
Submit your watch
Add make, model, year, condition, photos, box & papers. Takes about 5 minutes.
Dealers place sealed bids
Your submission goes to our vetted UK panel. They review and submit anonymous offers within 48 hours.
Unlock the bidders
Pay 1.9% of the average bid (minimum £25, maximum £200) to reveal every dealer's name, rating and full offer details. No pressure to accept.
Accept the offer you like
One click to pick your winner. We notify the dealer by email and in-app so they can arrange collection and payment with you directly.
Complete the deal & rate your dealer
Once the watch is sold, mark the deal complete and leave a 1-5 star review. Your rating shapes the reputation of our dealer panel.
Backed by the names you know.
Whether you are buying or selling, you only deal with vetted, established UK traders.
First offers inside 48 hours
Most sellers hear back from a dealer within a day of submitting.
One submission, a whole panel
Write your listing once and it reaches every dealer on the panel at the same time.
Buyers we have checked ourselves
Every bidder is an established UK dealer, and your details stay private until you accept.
Guides for UK watch owners
The best place to sell a luxury watch in the UK
Seven routes compared on price, fees, speed and safety, with a clear verdict on each.
Read guideWhat it really costs to sell a watch in the UK
Auction, Chrono24, eBay and dealer costs worked through on a £10,000 watch.
Read guideHow to sell a Rolex in the UK
Where to sell, how to value and how to avoid scams when selling a Rolex in Britain.
Read guideHow to value a luxury watch in the UK
The four factors that move price, where to find real UK sold data and how to get binding valuations.
Read guide