Sell your watch into a trusted dealer network.
One private submission goes to a curated panel of established UK dealers. They compete with sealed bids - you choose the offer you like, or walk away.
Five steps. Zero hassle.
From submission to sale - transparent, sealed-bid and seller-led.
Submit your watch
Add make, model, year, condition, photos, box & papers. Takes about 5 minutes.
Dealers place sealed bids
Your submission goes to our vetted UK panel. They review and submit anonymous offers within 48 hours.
Unlock the bidders
Pay 1.5% of the accepted bid (minimum £25, maximum £200, plus VAT) to reveal every dealer's name, rating and full offer details. No pressure to accept.
Accept the offer you like
One click to pick your winner. We notify the dealer by email and in-app so they can arrange collection and payment with you directly.
Complete the deal & rate your dealer
Once the watch is sold, mark the deal complete and leave a 1-5 star review. Your rating shapes the reputation of our dealer panel.
Sell my…
Jump to a dedicated page for your brand.
Sell my RolexView brand page
Sell my Patek PhilippeView brand page
Sell my AudemarsView brand page
Sell my OmegaView brand page
Sell my TudorView brand page
Sell my TAG HeuerView brand page
Sell my IWCView brand page
Sell my BreitlingView brand page
Sell my HublotView brand page
Sell my ZenithView brand page
Backed by the names you know.
Bids come only from vetted, established UK traders.
Specialist UK pre-owned dealer
Vetted UK luxury watch specialist based in Pembrokeshire
First offers inside 48 hours
Most sellers hear back from a dealer within a day of submitting.
One submission, a whole panel
Write your listing once and it reaches every dealer on the panel at the same time.
Buyers we have checked ourselves
Every bidder is an established UK dealer, and your details stay private until you accept.
Guides for UK watch owners
How to sell a Rolex in the UK
Where to sell, how to value and how to avoid scams when selling a Rolex in Britain.
Read guideHow to value a luxury watch in the UK
The four factors that move price, where to find real UK sold data and how to get binding valuations.
Read guideWhat dealers look for in your photos
Eight practical rules from our panel for photos that lift offers rather than depress them.
Read guideWhat to do with an inherited watch
Identify, value and decide whether to keep, sell or restore an inherited luxury watch.
Read guideSee what your watch is really worth.
Free, no-obligation offers from the UK's most trusted dealers - in your inbox within 48 hours.
Start your free valuation